Forevermark

by

As Lead UX Consultant within the M&C Saatchi Digital team, I helped win the pitch, and architect an outstanding luxury user experience.

Having licensed diamond retail exclusively to LVMH, De Beers launched Forevermark as a luxury B2B diamond brand with a B2C face. Q4 2013, the brand needed a global facelift.The site concept had to establish Forevermark as the marque of quality, responsibly sourced diamonds in the consumer market, even though consumers tend to think of diamonds in the context of jewellery. As Forevermark is not a retailer, the purchase path had to hand over smoothly to resellers, raising questions of online stock representation.